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From Boardrooms to Brilliance: Why Every Woman in Leadership Needs to be a Sales Pro.

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“Whether you like it or not, we’re all in sales now”. Just let that sink in for a moment. It’s a line from Daniel Pink’s fantastic book, ‘To Sell is Human’.

Now, I know what you might be thinking: “Sales? Me? No way. I’m in leadership, not sales.” Trust me, I’ve been there.

First off, let’s clear the air: we’re not just talking about selling products or services. Nope. We’re talking about selling ideas, visions, strategies, and even ourselves. And as women in leadership, this is SO. DARN. IMPORTANT. Why? Let me break it down for you.

1. Influence is the New Currency

In today’s world, if you can’t influence, you can’t lead. Period. It’s not just about selling products; it’s about promoting your ideas, your vision, and oftentimes, your very ethos. Every boardroom discussion, and every strategy meeting is an opportunity to ‘sell’ a vision. To be a successful leader, one must not only craft a compelling narrative but also present it persuasively.

2. Advocating for Yourself = 💪 Power Move

Too many talented women I’ve coached have initially hesitated to spotlight their achievements or negotiate their worth. But let’s be clear: advocating for oneself is essentially marketing one’s value. If you won’t, who will? Recognizing and asserting your worth is integral to your growth and positioning in the professional realm.

3. Everyday Decisions? Yep, Sales Again!

Reflect on the last significant decision you spearheaded at your organization. The consensus-building, the buy-ins required – weren’t they all about selling a particular perspective?

Embracing the ‘salesperson’ within isn’t about altering your identity but refining an intrinsic part of it. Think of it as a fresh pair of glasses to help you see the leadership landscape more clearly, with poise and purpose.

Selling isn’t just about transactions; it’s about bridging the gap between how others see you and the incredible value you bring. Why? Because you deserve to be seen, heard, and celebrated for the powerhouse you truly are.

Now that we’re on the same page – here’s my challenge to you. Embrace it. Every chat, every presentation, every tiny decision – think of it as an opportunity to sell a brighter, smarter, more vibrant idea.

And remember: sales isn’t a dirty word. It’s an art. It’s a skill. And just like any other skill, it can be honed and mastered.

Ready to delve deeper into this philosophy and refine your ‘sales’ approach in leadership? Book your free consultation with me. Together, we can chart a course that not only acknowledges your worth but amplifies it.

Pooja Dang is a Women’s Executive Leadership Coach based in the San Francisco Bay Area, serving clients globally at companies such as Google, GoPro, Dropbox, and more. With over 15 years of experience in coaching, advising, and propelling women towards rapid career advancement and promotion, she specializes in high-impact workshops and dynamic 1:1 coaching, delivering breakthrough outcomes and accelerated change. Pooja has a proven track record of coaching women into the C-suite and is a trusted expert in growing executive presence, expanding influence, high-stakes negotiations, and leadership development. Using proven scientific strategies, transformative behavior tools, and a no-BS approach, Pooja is on a mission to empower more women to live confidently at the top of their game. Book your free consultation today. #ExecutiveCoach #LeadershipDevelopment #WomenInLeadership #BehaviorChange #CsuiteCoaching


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