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What would the world look like if it copied you?

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We mimic what we see.

We copy what we watch.

We replicate, imitate and reenact based on the examples we’re given.

Everyone does it. 

So, what you need to tap into as a leader is how powerful this human behavior is, and leverage it en masse to create the kind of culture and change you’re aiming for.

Be what you want to see.

If you want to see dedication in your team,

exemplify what it looks like.

If you want to nix toxic cultural tendencies,

let them see the healthy version of you.

If you want to avoid company-wide burnout, 

teach them how.

If you want to get out-of-the-box thinking,

get up there and show them.

The right people will follow your example, not because they’re robots, but because we naturally want to reflect the good we see in other people. 

We want to follow them.

We want to do good work for them.

We want to rise to the occasion right along with you.


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